Six Star offers a Brand Conversion service for companies in the hospitality industry, including lodging (resorts, hotels and motels), restaurants and bars, going through mergers, acquisitions, brand refreshes, brand launches and rebranding efforts.

Corporations in the hospitality industry may have both corporate-owned and franchisee-owned locations. Hotel management companies often own properties with different brands.  Six Star will help you manage the commercial transition as well as the IT one. 

Six Star's clients operate multiple brands, serving different market segments. They either create new brands or refresh their current brands. To keep all properties brand compliant, Six Star uses its vast experience to generate checklists and processes to cover all aspects of the transition.